My first reaction was; this is satire!
Then I read that this is happening in San Francisco.. and all of a sudden.. it made sense.
Meet Taylor A. Humphrey, who helps wealthy parents to pick the right baby name for an eye-watering price tag of $30,000
“There’s a lot more to this job than people realize,” Humphrey, who was named after 1980s soap opera actress Taylor Miller, told the San Francisco Chronicle. “Sometimes, I get calls from clients that are so urgent that I need to drop everything and help them right away.”
She has helped named more than 100 babies in 2020, raking in more than $150,000 from rich couples — that’s when she charged just $1,500 per name.
Add-on services
identifying a unique name aesthetic,
baby name branding,
genealogist to compose a list of names from old parts of the family tree
even hiring a think tank to discuss options